Lilac has long been a symbol of nostalgia and renewal—but it’s also backed by some fascinating science. In skincare, lilac stem cells have shown antioxidant and calming properties, helping reduce visible redness and even tone. While Lilacs & Gooseberries isn’t a treatment, this flower’s gentle power inspired our top note: cool, petal-fresh, and emotionally soothing. The lilac accord is designed to evoke that same moment of soft focus and inner quiet—like stepping into a garden at dusk, where everything slows and blooms.

Indian Gooseberry, or amla, is a superstar in herbal skincare—famous for being one of the richest natural sources of vitamin C. Known to support radiance, even tone, and elasticity, it’s been used for centuries to revive and refresh. We don’t make claims here—but we do channel that same bright spark of energy. In Lilacs & Gooseberries, this note brings a juicy, tart twist—uplifting, zesty, alive. It’s the zing that cuts through the floral mist, giving the scent its addictive freshness.

White Amber is a modern construct—built from skin-like aroma molecules that mimic the sensuality of warmth, closeness, and clean skin. Some of these molecules (like ambroxan or cashmeran) are used in both fine fragrance and clean beauty for their softness and staying power. While not active ingredients in the skincare sense, their presence in Lilacs & Gooseberries adds depth, hold, and quiet sensuality. The result? A base note that lingers on your skin like a memory—subtle, warm, unforgettable.

Yogi, Activist and Creative Director, Dom started his love of fragrance over 20 years ago in the houses of Chanel and Jo Malone. Since leaving the world of over sexualised stereoptypical perfume brands, he leads our vision for fun fragrance.

Julie Massé is Shay & Blue’s perfumer, also known as ‘the nose’. For Dom, Julie was the obvious choice. His search for a perfumer with flair, passion and personal warmth ended as soon as he discovered Julie.

We are a small team of 6. We are rebels inside. With heart & mind. We demand: Clean. Fragrance. Now. We are Rebels with a cause! We fight cheap nasty ingredient-fillers, animal cruelty, toxic waste and plastic packaging. We demand: Bold. Different. Better.