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POWERING PERSONALITY
For every Moment. For Everyone.
Clean, all-gender fragrance. That's as unique as. You.
We believe fragrance should be fun, for everyone and free from the stereotypes of big brands. We're liberating happiness and encouraging you to be true to yourself with clean, unisex fragrances that are not like the norm.
Natural Fragrance
We use carefully selected planet friendly ingredients to revive the forgotten ways of artisan perfumery. Hand made in Hastings, our fragrances are certified organic, vegan, cruelty free and clean. 🌎
Bath & Body
Rich and generously moisturising, our bath and body products are free from nasty ingredients including: Sulfates SLS and SLES, Parabens, Phthalates and more.
Scent Club
Join Scent Club™ and and unlock the easiest way to vibe with fragrance. Start by picking your first 0.3oz scent — something bold, soft, fresh, or totally you. Choose the subscription option and get it delivered for just $10. After that? Swap scents whenever the mood shifts. It’s your fragrance journey, on your terms. New month, new mood, new juice.
Follow your nose. Not the norm.
There are no genders here, nor categories or stereotypes. We are fragrance for you, whoever you are. Our GenderBlend formulas ensure a personal experience unique to you.
Our GenderBlend fragrances, also known as a gender-neutral fragrance, are scents that we design to be suitable for both men and women. It is a fragrance that can be worn by individuals of any gender identity without conforming to traditional stereotypes or expectations regarding scent preferences. In reality, our fragrances adapt and harmonise with you. Powering your personality.
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Fragrances
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Hand-made in the UK, in Hastings
We use carefully selected planet friendly ingredients to revive the forgotten ways of artisan perfumery. Hand made in London, our fragrances are certified organic, vegan, cruelty free and clean. 🌎
By hand
This is how we make it. By hand. With real flowers fruit and spices. At Shay & Blue we are reviving the forgotten ways of doing things, reviving the artisan perfumery methods of old to be new again: putting craft, ingredients and people at the centre of our practice.
Ingredients
We source the highest quality sustainable materials and import them from our suppliers in Grasse in the South of France, still home to the best fragrance ingredient know-how in the world. Dom and Julie visit every year to grade the harvest - hand-picked May rose, jasmine in August - and perform batch quality checks.
Extraction
We extract fragrance oil concentrates from the raw materials with a range of traditional methods – extraction, distillation or cold-pressing.
Blending
The oils are taken to our artisanal workshop in Hastings where our manufacturing team hand-blend them in small batches of Eau De Parfum concentrate.
Aging
After mixing, first our maturation process means the Eau De Parfum blend is barrelled and left to sit, and second maceration means the oil is mixed with alcohol and distilled water and left to sit again. Maturation and ageing vary batch to batch, generally taking over a month for full depth and richness.
Bottling
Remaining plant particles from the naturals in the oils are filtered from the perfume blend, and our smoky blue bottles are filled on site. Each bottle is individually marked with a small-batch number for full traceability.
“Perfumery is a language. Composition is the translation of an artistic vision of life, something between pure creation, interpretation and affirmation.”
— Julie Massé
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