We believe smelling incredible shouldn’t come at the planet’s expense. Every Shay & Blue fragrance is:

• 100% vegan & cruelty-free
• Made with real botanicals
• Free from phthalates, parabens, and synthetic dyes

Because luxury should feel as good as it smells.

Not mass-made. Boutique-born. Every Shay & Blue bottle is hand-poured in London in small batches. It’s why our scents feel personal — because they are.

Smells like a $300 fragrance. But it’s not. We use rare distillations and rich natural oils that evolve beautifully on skin — without the fake, synthetic dupe vibe.

Inclusive. Emotional. No gatekeeping. We create fragrance for how you feel — not what gender the bottle says. Shay & Blue is proudly LGBTQ+ owned and built on emotion.

Yogi, Activist and Creative Director, Dom started his love of fragrance over 20 years ago in the houses of Chanel and Jo Malone. Since leaving the world of over sexualised stereoptypical perfume brands, he leads our vision for fun fragrance.

Julie Massé is Shay & Blue’s perfumer, also known as ‘the nose’. For Dom, Julie was the obvious choice. His search for a perfumer with flair, passion and personal warmth ended as soon as he discovered Julie.

We are a small team of 6. We are rebels inside. With heart & mind. We demand: Clean. Fragrance. Now. We are Rebels with a cause! We fight cheap nasty ingredient-fillers, animal cruelty, toxic waste and plastic packaging. We demand: Bold. Different. Better.