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- by Emeric Fakambi
The Sunday Scroll: Internet Is Obsessed With Soft Power
- by Emeric Fakambi
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Quiet confidence is trending. Loud flexing is tired.
You can see it in fashion first: fewer logos, cleaner silhouettes, calmer colours, less “look at me” energy. The vibe is controlled. The vibe is edited.
The flex has changed. It’s not volume — it’s taste. It’s being unmistakable without needing a speech.
1
Soft power is a taste signal
CULTURAL SIGNAL / the flex evolved
Soft power isn’t softness. It’s control.
It’s doing less on purpose — because you know attention isn’t the same thing as impact.
The loudest thing in the room used to win. Now it often just reads… insecure. (Sorry.)
2
“Soft life” grew up
THE SHIFT / from escape to intention
Soft life started as rest culture. A reset. A refusal to burn out as a personality.
Now it’s evolving into something sharper: soft power.
Less “I’m escaping,” more “I’m choosing.”
“If you need to prove it, it isn’t power.”
— the new mood
3
Taste replaced noise
STYLE / edited is the new expensive
We’re in an editing era. The “add more” impulse is officially cancelled.
Clean lines. Controlled glamour. The kind of look that says “I know” without begging to be noticed.
Effort is obvious. Taste isn’t. That’s why it lands.
EDITORIAL NOTE
Soft power isn’t minimalism for aesthetics. It’s having a filter — and trusting it.
The soft power playbook
Not rules. Just signals — the things that read as confident right now, without trying too hard.
WARDROBE
SIGNAL
Look
Clean lines · calm colours
Nothing loud. Everything intentional. The outfit doesn’t wear you.
BEAUTY
SIGNAL
Finish
Lived-in, not perfected
Skin looks like skin. Texture exists. Life is happening. It’s fine.
ENERGY
SIGNAL
Vibe
Less explaining
Not every choice needs a caption. Not every boundary needs a TED Talk.
SOCIAL
SIGNAL
Move
Private > performative
The best things aren’t content. They’re just… yours.
SCENT
SIGNAL
Presence
Skin-close, not shouty
A scent that stays — without trying. People notice when they’re close. That’s the point.
4
Restraint feels sexier than effort
ATTRACTION / confidence without commentary
There’s something magnetic about someone who isn’t auditioning for approval.
Restraint reads as confidence. Editing reads as intelligence.
And loudness? It ages badly. Almost immediately.
5
Scent is soft power you can’t screenshot
FRAGRANCE / presence, not performance
Fragrance is private. That’s the point.
It’s one of the last luxuries that isn’t about being seen. It’s about atmosphere — what you leave behind, not what you post.
SCENT NOTE
Tonka Angelica reads like warmth on skin — intimate, calm, quietly addictive.
Lilacs & Gooseberries reads like effortless charm — light, emotionally uplifting, never trying too hard.
Lilacs & Gooseberries reads like effortless charm — light, emotionally uplifting, never trying too hard.
6
The new luxury is privacy
BEHAVIOUR / less broadcast, more real
We’re moving away from performative everything — the constant announcing, explaining, proving.
The flex now is having a life you don’t need to justify. A taste you don’t need to defend. A presence that doesn’t need applause.
SOFT POWER CHECK
If you’re doing it for the screenshot, it probably isn’t soft power.
7
Your Sunday prompt
SUNDAY / one small shift
Pick one thing this week to do with less noise.
One outfit you don’t overthink. One message you don’t over-explain. One scent you wear just for you.
SUNDAY PROMPT
What’s one part of your life you’d like to feel more “quietly powerful”?
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