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    Episode 1: The Scent of Destiny
    • 13 de octubre de 2025
    • por Emeric Fakambi

    Episode 1: The Scent of Destiny

    • 13 de octubre de 2025
    • por Emeric Fakambi

    The Scent of Destiny: Why Lilacs & Gooseberries Define Yennefer

    More than just a scent, it’s a calling card. A signature. A spell woven into the air. For fans of The Witcher, “lilacs and gooseberries” is more than fragrance — it’s identity. Specifically, Yennefer’s.

    It’s the scent Geralt always remembers. The fragrance that lingers long after she’s gone. Let’s break down why this iconic duo became the olfactive marker of one of fantasy’s most magnetic women — and how it became wearable magic.

    THE SCENT OF A SORCERESS

    Why Did Sapkowski Choose These Notes?

    Lilacs are soft, nostalgic, undeniably feminine. Gooseberries? Tart, fresh, surprising. Put them together and you get tension: softness with bite. Beauty with danger. Exactly like Yennefer.

    These aren’t random plants — they’re motifs. Lilacs are associated with spring, magic, rebirth. Gooseberries? Often linked with desire and independence in European folklore. Yennefer is both the storm and the calm after. The lilac and the gooseberry.

    Lilacs & Gooseberries

    SYMBOLISM IN SCENT

    The Power of Feminine Duality

    Yennefer isn’t a damsel. She’s a threat. A lover. A force. And her scent reflects that duality. That’s why fans obsess. The pairing holds meaning beyond the nose: it’s about complexity. About contradiction. About being too much and not enough — all at once.

    It’s no accident the showrunners kept this detail intact. Every time you catch those notes onscreen, you’re reminded: she’s near. Or she’s left her mark.

    Yennefer Inspired

    “She leant over him, touched him. He felt her hair, smelling of lilac and gooseberries, brush his face and he suddenly knew that he’d never forget that scent, that soft touch, knew that he’d never be able to compare it to any other scent or touch.”

    — Andrzej Sapkowski

    HOW WE BOTTLED IT

    Fantasy. Chemistry. Seduction.

    Bringing a fictional scent to life? It’s not just art — it’s chemistry. We used functional naturals to bridge the fantasy with reality:

    • Linalool: a floral softness that evokes lilac fields at dusk.
    • Limonene: a citrus top that gives gooseberry its sparkle.
    • Romandolide: a musky base that lingers like a memory.

    The result? A second-skin fragrance that feels like it’s always been yours. A mood you slip into. A potion you wear.

    Fragrance Alchemy

    “Yennefer’s magic didn’t need to shout. It lingered.”

    — Shay & Blue Editors

    MAKE IT YOUR OWN

    Wearing this Signature, Your Way

    This isn’t cosplay. It’s empowerment. Wear Lilacs & Gooseberries on a date, sure. But also: before a big pitch. On a solo walk. Underneath a hoodie. Over nothing at all.

    Because the real magic? Is in knowing you don’t need permission to be powerful, sensual, and fully self-possessed. Yennefer taught us that. We bottled it so you don’t forget it.

    Power Move

    “This is your scent of power. Of magnetism. Of staying unforgettable.”

    — Shay & Blue
    #1 Shay & Blue Perfume of the Year
    Lilacs & Gooseberries

    Lilacs & Gooseberries 100ml

    Bright lilac meets juicy gooseberry

    Shop now →

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      • 10 de octubre de 2025
      • por Emeric Fakambi

      Back to Me: Part IV

      • 27 de octubre de 2025
      • por Emeric Fakambi

      Episode 2: From Page to Perfume

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    Episode 4: Nature's Role in Fantasy
    • 11 de noviembre de 2025
    • 0 comentarios

    Episode 4: Nature's Role in Fantasy

    Roots, Rituals & Realism Fantasy isn’t just fireballs and dragons. It’s soil. Wind. Petals floating in candlelight. Nature is the hidden framework of magic worlds — and fragrance brings that nature into ours. In the story of Lilacs & Gooseberries,...

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    Episode 3: Alchemy in a Bottle
    • 03 de noviembre de 2025
    • 0 comentarios

    Episode 3: Alchemy in a Bottle

    The Transformation of Scent Fragrance isn’t chemistry. It’s alchemy. The kind that turns molecules into memories — formulas into feelings. In our London lab, every Shay & Blue scent begins as a question: Can science create emotion? In this chapter,...

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    Episode 2: From Page to Perfume
    • 27 de octubre de 2025
    • 0 comentarios

    Episode 2: From Page to Perfume

    The Spell Behind the Scent It started with a single line. Not a formula. Not a brief. Just a passing sentence in a fantasy novel: she smelled of lilac and gooseberries. What began as fiction became a quest. To bottle...

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