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    Episode 3: Alchemy in a Bottle
    • 03 novembre, 2025
    • par Emeric Fakambi

    Episode 3: Alchemy in a Bottle

    • 03 novembre, 2025
    • par Emeric Fakambi

    The Transformation of Scent

    Fragrance isn’t chemistry. It’s alchemy. The kind that turns molecules into memories — formulas into feelings. In our London lab, every Shay & Blue scent begins as a question: Can science create emotion? In this chapter, we follow the invisible thread — from beakers to skin — where a spark of gooseberry and lilac becomes something more than perfume. It becomes presence. A quiet kind of power.

    INVISIBLE, BUT UNFORGETTABLE

    The Alchemy of First Impressions

    Every Shay & Blue fragrance starts with contrast — the tension that pulls you closer. In Lilacs & Gooseberries, soft lilac nostalgia collides with gooseberry brightness — delicate, then electric. It’s that instant between calm and chaos — the inhale before transformation. The kind of scent that changes with you, hour by hour. Not static. Not polite. Alive.

    Alchemy tools and botanicals

    MADE BY HAND. DRIVEN BY INSTINCT.

    Behind the Shay & Blue Formulation Process

    We don’t follow perfume trends. We follow obsession. In our London atelier, each batch is hand-blended by real perfumers — not machines — using ingredients that spark emotion: tart gooseberry, fresh lilac, and soft skin musks. The process is deliberate, human, and imperfect in the best way. Because true alchemy doesn’t happen in a lab — it happens between hands, instinct, and heart.

    Hands blending perfume

    “Fragrance is the one spell you can wear in public.”

    — Dom De Vetta, Shay & Blue Founder

    WHEN SCIENCE MEETS STORY

    Why Alchemy Still Matters

    In a world of algorithms, copies, and mass-made formulas, Lilacs & Gooseberries reminds us what real feels like. Fantasy, emotion, story — all bottled up for skin. Because when you find a scent that feels like you, you don’t forget it. And neither does anyone else.

    Witcher inspiration scene
    Inner Spell Wear it on your collarbone for a whisper of power. Let it dry on your sleeve like a signature. Not every transformation needs a mirror—some just need a scent.

    #1 Shay & Blue Perfume of the Year
    Lilacs & Gooseberries

    Lilacs & Gooseberries 100ml

    Bright lilac meets juicy gooseberry

    Shop now →

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    0 commentaire
      • 27 octobre, 2025
      • par Emeric Fakambi

      Episode 2: From Page to Perfume

      • 11 novembre, 2025
      • par Emeric Fakambi

      Episode 4: Nature's Role in Fantasy

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    A NEW KIND OF WOOD FRAGRANCE
    • 19 novembre, 2025
    • 0 commentaire

    A NEW KIND OF WOOD FRAGRANCE

    Frankincense Black Pepper: Fresh Spice, Sacred Woods A modern woody fragrance built on clean spice and warm, resinous woods. Frankincense Black Pepper takes the stillness of petrified forests and turns it into something molten: hot skin, glowing smoke, quiet seduction...

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    Episode 5: The Mood Journey
    • 17 novembre, 2025
    • 0 commentaire

    Episode 5: The Mood Journey

    The Mood Journey: From Spark to Spell What if your perfume could take you somewhere? That’s the story Lilacs & Gooseberries tells — one whiff at a time. From first spray to lingering drydown, it’s designed to mirror an emotional...

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    Episode 4: Nature's Role in Fantasy
    • 11 novembre, 2025
    • 0 commentaire

    Episode 4: Nature's Role in Fantasy

    Roots, Rituals & Realism Fantasy isn’t just fireballs and dragons. It’s soil. Wind. Petals floating in candlelight. Nature is the hidden framework of magic worlds — and fragrance brings that nature into ours. In the story of Lilacs & Gooseberries,...

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