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Austria
Belgium
- by Emeric Fakambi
Episode 2: From Page to Perfume
- by Emeric Fakambi
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The Spell Behind the Scent
It started with a single line. Not a formula. Not a brief. Just a passing sentence in a fantasy novel: she smelled of lilac and gooseberries.
What began as fiction became a quest. To bottle mood. To chase magic. To make the imagined feel intimate and real. This is how Lilacs & Gooseberries crossed the veil — and ended up in your hands.
WHEN FICTION FEELS TOO REAL
The Line That Launched a Thousand Fan Theories
The obsession didn’t start with a perfume ad. It started with that one sentence. It made readers lean closer, gamers pause their screen, fan pages ask: What does she smell like?
Yennefer’s fragrance became its own mythology — elegant, sharp, mysterious. Not sweet. Not soft. The kind of scent that walks into a room before you do. And lingers long after.
🔇
SCENT AS ALCHEMY
How Lilac & Gooseberry Became Skin
We didn’t want to “interpret” the scent. We wanted to conjure it — as if it always existed. A floral accord that leans cold, not sugary. A gooseberry note with green bite and electric skin-throw. Underneath, whisper-light musks, like breath on collarbone.
The result is both nostalgic and alien. A fantasy you somehow remember. Something that feels like power.
“My nephew loved the game and always talked about it. That’s why I wanted to make it real.”
— Dom de Vetta, Shay & Blue FounderTHE OBSESSION THAT STUCK
Why We Still Wear It
This scent wasn’t created in a boardroom. It was born in obsession — from a founder’s nephew who couldn’t stop replaying The Witcher, to fans who begged for a real version of their digital daydream.
Years later, Lilacs & Gooseberries is still our best-seller. Because it’s not just a fragrance. It’s identity. Intuition. A little bit of rebellion — sprayed on the wrist.
Scent Ritual
Apply to your sleeve before a long walk. Mist on your scarf before errands. Let the fragrance become part of your mental wardrobe — something that reminds you who you are, even before the world asks.
#1 Shay & Blue Perfume of the Year
Lilacs & Gooseberries 100ml
Bright lilac meets juicy gooseberry
Shop now →Latest Stories
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Episode 4: Nature's Role in Fantasy
Roots, Rituals & Realism Fantasy isn’t just fireballs and dragons. It’s soil. Wind. Petals floating in candlelight. Nature is the hidden framework of magic worlds — and fragrance brings that nature into ours. In the story of Lilacs & Gooseberries,...
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Episode 1: The Scent of Destiny
Episode 3: Alchemy in a Bottle