In everything we do. We create products that amplify your personality creating infinite possibilities to be always true, to you.

We create innovative single-minded fragrances using real ingredients crafted with heart and humanity. Good for you. Good for us. Good for the planet.

Spreading fun and fragrance to every corner of the World one squirt at a time. Spray a little happiness and find your true-self with fragrances designed to be fun, fast and frivolous.

All About You

Great fragrance for all the people! There are no genders here, nor categories or stereotypes. We are fragrance for the fruity, floral, spicy and woody whoever you are. Have fun.

  • Dom De Vetta

    Yogi, Activist and Creative Director, Dom started his love of fragrance over 20 years ago in the houses of Chanel and Jo Malone. Since leaving the world of over sexualised stereoptypical perfume brands, he leads our vision for fun fragrance.

  • Our Nose

    Julie Massé is Shay & Blue’s perfumer, also known as ‘the nose’. For Dom, Julie was the obvious choice. His search for a perfumer with flair, passion and personal warmth ended as soon as he discovered Julie.

  • Rebels at Heart

    We are a small team of 8. We are rebels inside. With heart & mind. We demand: Clean. Fragrance. Now. We are Rebels with a cause! We fight cheap nasty ingredient-fillers, animal cruelty, toxic waste and plastic packaging. We demand: Bold. Different. Better.

All good. All the time.

  • Cruelty Free

  • Inclusive

  • Vegan

  • Sustainable

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