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4.7 star customer reviews
Rated 4.7 on trustpilot with over 2.5k reviews
Clean, Vegan and Cruelty Free
Hand made in the UK, our fragrances are certified organic, vegan, cruelty free and clean
30 Day Fuss Free Returns
100% satisfaction guaranteed on all items in any condition
Ships from the USA
Free shipping on orders over $100 directly from our location in Ohio
Your summer needs an upgrade
Clean, mouth-watering fragrance. As delicious as you.
Most unique fragrances
With over 40 deliciously head turning fragrances we have the most options to suite your unique-self than any other niche fragrance house.
Delicious formulations
Our formulations are clean, and free from unnecessary synthetics giving you a fresher more natural fragrance experience without the headaches
Lasting & impactful
Our fragrances are suitable for all, more choice, more fun and free from the stereotypes of yesterday. There are no outsiders here.
Head-turning confidence
Our customers tell us they get non-stop compliments. With fragrances that last, thats more smells, more smiles and more confidence.
3 Ways to keep you wanting more
Start with your signature scent. We’ll add two more ways to leave an impression — one on skin, one in the air. 3 bestselling products. Just $90. Worth $145.
Hand & Body Treat - FREE (worth $25)
Skin-softening. Scent-intensifying. Like perfume… but more personal.
Travel Spray - FREE (worth $30)
Takes up no space. But gets all the attention.
The best of new British perfumary
We make you good enough to eat.
We believe fragrance should be fun, for everyone and free from the stereotypes of big brands. We're liberating happiness and encouraging you to be true to yourself with clean, unisex fragrances that are not like the norm.
Big Bottle Energy Not Your Thing? Discover this.
Eat me discovery set. Only $65
$30.00
More ways to discover summer
Save 17%
Layering Duo - 2 x 3.4oz Discovery Set Free shipping on this item
Sale price
$180.00
$150.00
Regular price
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$30.00 (16% off)
Save 28%
Portable Trio - 3 x 0.3oz Discovery Set Free shipping on orders over $100
Sale price
$90.00
$65.00
Regular price
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$25.00 (27% off)
Save 37%
Portable Treasure - 5 x 0.3oz Discovery Set Free shipping on orders over $100
Sale price
$150.00
$95.00
Regular price
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$55.00 (36% off)
Save 28%
The Summer Spritz Trio Free shipping on orders over $100
Sale price
$90.00
$65.00
Regular price
Save
$25.00 (27% off)
New here? This is the set that'll get you hooked.
Don't leave home without it. Three hand-picked icons. Addictive blends. Luxe feel. Zero guesswork. Just $90 to start smelling like you belong on someone’s mind.
This gorgeous fragrance is a hit. My partner cant keep his hands off me. It's fresh, lasts long and we can't wait to invest in the full size. A beautiful experience all around.
— Elena
This fragrance has a problem. It delivers a strong, lasting scent. The rhubarb soul is accented with a citrus zing, creating a unique, uplifting perfume. Problem is, i cant get big enough bottles.
— Laila
This tiny bottle packs a delightful punch. The mix of rhubarb and sandalwood is soothing and uplifting. Everywhere i go i get compliments.
— Catalina
Great fragrance for all the people
There are no genders here, nor categories or stereotypes. We are fragrance for the fruity, floral, spicy and woody whoever you are. Have fun.
Dom De Vetta
Yogi, Activist and Creative Director, Dom started his love of fragrance over 20 years ago in the houses of Chanel and Jo Malone. Since leaving the world of over sexualised stereoptypical perfume brands, he leads our vision for fun fragrance.
Our Nose
Julie Massé is Shay & Blue’s perfumer, also known as ‘the nose’. For Dom, Julie was the obvious choice. His search for a perfumer with flair, passion and personal warmth ended as soon as he discovered Julie.
The Rebels
We are a small team of 6. We are rebels inside. With heart & mind. We demand: Clean. Fragrance. Now. We are Rebels with a cause! We fight cheap nasty ingredient-fillers, animal cruelty, toxic waste and plastic packaging. We demand: Bold. Different. Better.
FAQs
Can I choose any scent I want?
Yes! You’ll be able to choose your full-size fragrance, travel spray, and body treat from a curated selection of bestselling scents.
Is this set just for new customers?
The Summer Special was designed with new customers in mind — but anyone can buy it while it lasts. It’s a great way to explore Shay & Blue or stock up on favorites.
Can I order more than one bundle?
Yes, absolutely. You can build multiple sets and mix different scents across them — perfect for gifting, sharing, or keeping all to yourself.
How long is this offer available?
Only while summer lasts — or while stock does. Once our set allocations run out, it’s gone.
What’s the value of the set?
You get a full-size fragrance (normally $90), a travel spray (worth $30), and a body treat (worth $25). That’s a $145 value — yours for just $90.
Do you offer free shipping?
Yes — shipping is free on all U.S. orders over $60. Your Summer Special qualifies automatically.
What is clean fragrance?
Exactly that, good for you and your body. Free from nasty ingredients we always match Sephora's 'no to' list.
Why are perfumes not vegan?
Many brand still use animal by-products to manufacture fragrances. You should ask them why!
What do you mean by all-genders?
Fragrance is more about a mood and a personality, not what you look like. Shop our stuff free from the labels and stereotypes.
Are you natural?
Hell yeah! Although sometimes we smash a few naturals together to make the stuff like charred wood and leather. We call this synthesis.
Are you a corporate giant?
Erm, no. Just a tiny team of 6 taking on the world. Dom started the brand 10 years ago to offer fun fragrance for everyone.
Where do you make your fragrance?
So we grab our fragrance oil from France and let it sit in big containers in North London before we bottle it and box it ready to ship from our warehouse in Bournemouth.
