reference to the writer Marcel Proust. A french expression used to describe smell, tastes or any sensations reminding you your childhood – emotional memories. For Marcel Proust it used to be a madeleine which recalled his childhood memories, it used to be his aunt giving him the same cake before going to the mass on Sundays. By you think....what is YOUR "Madeleine De Proust?"
2. Smell and Emotions
Beyond the fact that smell is related to memories it also involves emotions and feelings. This is the case of our fragrances – the aim from our fragrances is to choose perfumes that corresponds you and be proud of who you are, it is all about you. These are fragrances for all genders it is all about equality and diversity.
Also, smell gives you an idea of personalities and also is important when it comes to attraction between two people. You can subconsciously choose your partner. What would be your kind of fragrance? Citrus? Woods? Fruits?