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    To The Mums Who Made It All Possible This Year
    Events
    • Mar 29, 2021
    • by Paul Lumley

    To The Mums Who Made It All Possible This Year

    • Mar 29, 2021
    • by Paul Lumley

    This past year has been an extreme rollercoaster ride, giving the term motherhood an entire new meaning. But how could we have known this would actually happen to us? A global pandemic? That used to sound so last century. Now it’s our today, our here and now, and most possibly our tomorrow as well.

    This post is for the mums who survived this unbelievably painful year. We’ve decided we want to use this Mother’s Day and turn it into an occasion to say “thank you”; a shoutout to all the fierce mummas out there who have made the impossible possible: You’ve raised your children during a pandemic.

    This goes out to all mums. To the dads, the nans and aunts who had to fill in for the mothers we lost. To the superheroes who have made it through so far and kept being strong (and not strong, because we are human and we deserve to cry): We see you!

    The mums-to-be, having to carry a belly AND a mask, making it so much harder to breathe, so much harder to not get sick. The mums who had to go into labor and give birth with no support person holding their hand because nobody was allowed in the hospital. To the mums who lost their child because of COVID. We see you.

    To the new mothers who’ve been enduring unspeakable pain because they didn’t know how to breastfeed and there had been no chance of getting a lactation consultant to help. The ones in postpartum who have been feeling even more isolated, trying to adjust to their new lives as parents without anyone being there to help nor visit, leaving them feel even more lonely, isolated and depressed.

    To the mummas of two or more who’ve been crossing their limit of exhaustion multiple times when switching between working from home, homeschooling, changing diapers, trying to get that laundry done and cooking 3 meals a day (plus snacks). And the mums who are already grandmamas, possibly not being able to see their children and grandchildren, feeling lonely and left out.

    Yes, we see you all and we just want to remind you that you’re doing an incredible job! You are badass role models for making it through the hard times. How do you know that’s actually true? With every smile that your little one gives you. Every minute you spend laying with your sleeping baby, hear their babbles. Every moment that brings you those happy tears; the moments you know you just have to fully soak in because time is passing too quick.

    Whether it’s becoming a mother, being a mother, becoming a grandmother: It’s an incredible transformative process into a person who gives their everything for someone else. It’s true love that is simply untouchable.

    Mummas, and mother figures we see you. And we just want to say: You are strong, loved, courageous, fearless, inspiring and 100% capable.

     

    Happy Mother’s Day!

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      • Mar 29, 2021
      • by Paul Lumley

      Empowering Fragrances For Women

      • Apr 30, 2021
      • by Anna Gerlach

      The Artists We Love: Introducing Simone Niamani

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    The Sunday Scroll: Things That Made Life Feel Better
    • Jan 03, 2026
    • 0 comments

    The Sunday Scroll: Things That Made Life Feel Better

    This isn’t advice. It’s a Sunday scroll — the stuff that’s all over the internet, condensed into one cute little read. You’re welcome. 1 “Don’t open your phone first thing” is still trending FEED DETOX / tiny rebellion The internet’s...

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    Episode 8: Beyond the Continent
    • Dec 26, 2025
    • 0 comments

    Episode 8: Beyond the Continent

    What’s Next for Fantasy Fragrance? Fantasy isn’t just fiction anymore. It’s fashion. It’s fandom. It’s fragrance. And with the rise of fantasy IP like The Witcher, Lord of the Rings, Dune, Warcraft, Harry Potter and many others, we’re entering a...

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    Episode 7: How to Wear a Fantasy
    • Dec 16, 2025
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    Episode 7: How to Wear a Fantasy

    Making Lilacs & Gooseberries Yours You don’t have to cosplay a sorceress to channel fantasy energy. You just have to wear a scent that makes the air feel enchanted. Let’s talk about how to bring Lilacs & Gooseberries into your...

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    Violet Tabac Fragrance Noir 3.4oz Violet Tabac Fragrance Noir 3.4oz
    Sicilian Limes Fragrance 3.4oz Sicilian Limes Fragrance 3.4oz
    Rhubarb Sandalwood Fragrance 3.4oz Rhubarb Sandalwood Fragrance 3.4oz
    Pineapple Ice Fragrance 3.4oz Pineapple Ice Fragrance 3.4oz
    Scarlet Lily Fragrance 3.4oz Scarlet Lily Fragrance 3.4oz
    Melrose Apple Blossom Fragrance 3.4oz Melrose Apple Blossom Fragrance 3.4oz
    Driftwood Sea Salt Fragrance 3.4oz Driftwood Sea Salt Fragrance 3.4oz
    Salt Caramel Fragrance 3.4oz Salt Caramel Fragrance 3.4oz
    Cedarwood Grapefruit Fragrance 3.4oz Cedarwood Grapefruit Fragrance 3.4oz
    Lilacs & Gooseberries Fragrance 3.4oz Lilacs & Gooseberries Fragrance 3.4oz
    Blood Oranges Fragrance 3.4oz Blood Oranges Fragrance 3.4oz
    Watermelons Fragrance 3.4oz Watermelons Fragrance 3.4oz
    Dark Amber Pomegranate Fragrance Noir 3.4oz Dark Amber Pomegranate Fragrance Noir 3.4oz
    Clementine Fragrance 3.4oz Clementine Fragrance 3.4oz
    Tallulahs Camellia Fragrance 3.4oz Tallulahs Camellia Fragrance 3.4oz
    Blackberry Woods Fragrance 3.4oz Blackberry Woods Fragrance 3.4oz
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