Neroli

Roots, Rituals & Realism Fantasy isn’t just fireballs and dragons. It’s soil. Wind. Petals floating in candlelight. Nature is the hidden framework of magic worlds — and fragrance brings that nature into ours. In the story of Lilacs & Gooseberries,...

The Transformation of Scent Fragrance isn’t chemistry. It’s alchemy. The kind that turns molecules into memories — formulas into feelings. In our London lab, every Shay & Blue scent begins as a question: Can science create emotion? In this chapter,...

The Spell Behind the Scent It started with a single line. Not a formula. Not a brief. Just a passing sentence in a fantasy novel: she smelled of lilac and gooseberries. What began as fiction became a quest. To bottle...